The three latest installments in the FAST & FURIOUS film series from Universal have expanded the brand from a rather one-dimensional car-racing franchise into a huge action franchise with global box-office success. In 2011, FAST FIVE took in over $600 million in worldwide box-office and the sixth installment saw the studio’s biggest opening ever outside of the US. Among the top territories worldwide is Russia where the franchise has generated some of Universal’s strongest openings ever in the territory.
Going from a movie series primarily targeting young men, FAST & FURIOUS has developed into a family franchise that keeps growing more and more popular as it goes on. FAST & FURIOUS 7 is already set for July 11, 2014. The blockbuster film franchise is also one of the most powerful branded lifestyles ever created in Universal’s history with a vast and successful licensing program.